Fusion of Best-in-Class Video and Lead to Show Incentive Solutions to Drive More Showroom Visits and Conversions

New York, NY – August 21, 2012 – HookLogic, the leading provider of ecommerce media solutions and services, today announced a strategic integration with Authntk, a video marketing platform enabling auto dealers to use mobile devices to quickly and easily create an engaging, personalized video email for each lead. As a result of this powerful new relationship, car dealers can now send branded, customized, and personalized video emails directly to prospects with the added incentive of a gift card to drive that lead into the showroom.

Authntk’s technology provides an end-to-end solution for capturing, personalizing, and sending walk ... within minutes from the time a prospect inquires about a vehicle. HookLogic’s AutoHook solutions provide dealers with an advanced platform for managing the delivery of time-sensitive, high-value incentives that can only be redeemed in-store, turning qualified leads into showroom visits and test drives. The new strategic alliance between the two companies enables incentive offers to appear directly within Authntk’s personalized ePostcard video emails, adding another layer of engagement that encourages car shoppers to come into the dealership for a test drive.

“For the first time, our customers can create personalized, brand-safe video emails for each and every lead, while also offering those leads valuable incentives to visit the showroom, based on the customer behavior,”said David Metter, president of automotive for HookLogic. “Our partnership with Authntk is shining example of the future of the industry. We believe in open an integration that benefits the dealer community. Selling cars just got a little easier.”

“This partnership creates the most engaging and impactful method for auto dealers to personalize the buying experience by enabling the sales person to create a relationship with the buyer prior to them even walking into the dealership,”said Len Ostroff, co-founder and chief executive officer of Authntk. “Our integration with HookLogic provides in-market customers with a real incentive to visit the showroom, accelerating the decision process.”

About HookLogic’s Incentive Solutions for the Auto Industry:
HookLogic powers targeted incentive programs that drive in-market shoppers to auto dealerships and other lead-driven businesses. HookLogic solutions are easily implemented, work with nearly any marketing medium and enable end-to-end reporting and optimization. Headquartered in New York City and backed by Bain Capital Ventures, the company has offices in Ann Arbor, Atlanta, Chicago, Boston, and London, UK. Clients include MileOne Automotive, Germain Motor Cars, Suburban Collection, Acton Toyota, and AutoTrader.com. To learn more about Lead to Show, visit www.lead2show.com or call 855-LEAD-2-SHOW.

About Authntk:
Authntk’s Walkaround Videos (www.walkaroundvideos.com) enable auto dealers to use their mobile devices to quickly and easily create an engaging, personalized video email for each lead. This video email is customized with the dealer’s branding and includes phone, email, and website links, a picture of the sales rep, and a map to the store. Dealers simply record a video of the vehicle with their mobile device, enter the lead’s contact information, and email them a custom-tailored video postcard in minutes. To learn more about Authntk Walkaround Videos, visit www.walkaroundvideos.com or call 410-402-1037.

Media Contact for HookLogic
Erin Geoghegan
646-467-8201
Erin.Geoghegan@HookLogic.com

Media Contact for Authntk
Len Ostroff
410-402-1037
Len@Authntk.com