According to a 2013 survey by Google, in-market shoppers are researching more than ever before buying a car. In fact, on average, car buyers research 24 touch points during the process, including search engines, OEM sites, third party sites, and more. Need less to say, digital plays a big role leading up to purchasing a car!

On a similar note, online video research is on the rise among auto shoppers. According to the same Google survey, over half of auto shoppers watch 30 minutes or more of online videos. Moreso, 47% of auto shoppers heard about a car or truck from watching online videos; and 65% were able to narrow down their search after watching a video.

Therefore, auto dealerships need to capitalize on this huge opportunity of in-market consumers that are online. Dealers especially need to engage with consumers in the channels they prefer and create content that is most relevant to them. To help auto dealers get started with selling cars via social media, we created this infographic on, "How Auto Dealers Can Use Social Media to Sell Cars".

Along with marketing to consumers online, auto dealerships have the opportunity to use data to better target and engage in-market car buyers. Relevate Auto ID provides automotive industry data on over 180 car VINS, profiles on over 225 million potential car buyers, and 170 million email addresses for auto dealers to generate leads and sales.

To learn how to target car buyers with marketing data, check out Auto ID.