No matter what we do as dealers, there is always one person that takes it upon himself to create a situation that I feel is a form of bulling - customers who threaten to 'Post, blog and Yelp' about their experience at a particular dealership until they get what they want no matter how unreasonable.
We are all very concerned about our ratings in one form or another and a ‘rouge’ customer can be very damaging. We seem to have very little recourse in these events and invariably give in to the customer further perpetuating the problem.
Example: Customer brings in a 2007 complaining that the Sunroof is making a noise. The car is out of warranty by the way. We inform the customer that indeed there is an issue and it will take $1800.00 to replace. Customer is not happy and calls manufacturer who offers to pay half. Customer still not happy and sends dealer an email explaining that they are going to blah, blah, blah till it gets fixed. By the way, customer brought car used from ANOTHER dealership.
Example: Customer complains that they could not pick car up from service ay requested time and posts on Yelp. This was an event that happened in December of last year and its now July (we closed early for Christmas Party). Yelp would not remove post.
This is driving me nuts, as I really want to be firm with these 'bullies'. Does anyone have any ideas how we can mantain some dignity and protect our reputations?
Comment
Hello Richard, I took a quick look at your reviews and I would love to help..
The one thing that every dealer is missing out on are the good 5 star reviews that noboby ever knows about.
As far as mantaing some dignity and protecting dealers reputations, this is a idea that works well with ours dealer groups.
We generate an almost unlimited number of surveys that we post to over 200 Social Bookmark sites including Google. I know that you know that as of February of this year, Google has made the dealership rating 15% of how high it is placed in the search engine. Imagine having 450 five star ratings from your customers versus your competitor having 13 three star ratings? More and more buyers are looking at ratings and testimonials before buying. Another benefit of this program is that it gathers almost 100% of your customer's email addresses. NEWS/NEWS/NEWS: GOOGLE ANNOUNCE THAT THEY WOULD NO LONGER POST THIRD PARTY DEALER RATING POSTS. THAT MEANS DEALER RATER ,EDMUNDS , AND THE REST OF DEALER RATING COMPANIES ARE GOING TO HAVE TO CHANGE THERE PROCESS. WE WILL GET YOU HUNDREDS OF FIVE STAR RATINGS ON GOOGLE.
Just call me if you would like to chat..
Thank You so much Bobby !
Manny Luna
832-341-1806
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