80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from start to purchase? Do you really know where else your buyer have shopped and for how long? How long does follow up occur in your store and how is this managed? With the future of Social Media if you dont already know your online business and have skilled internet employees - start right now.