Let's face it. In the real world, big corporations have an advantage. They have more money for national television ads. They have armies of people marketing and advertising their products and services. They have name recognition and branding. None of this matters (as much) on the web.
The internet gives a venue for small businesses to have more equal footing with the larger brands. In the car business, the mega-dealer group down the block might have the budget, but a small dealership with an intelligent strategy can beat them online and take their fair share (and more) of the local business.
This infographic by Intuit explores some of the ways that small businesses are able to make a splash online. Click to enlarge.
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