For this episode, Host Dane Saville brings in the foremost authority on branding for automotive retail: Paul Daly. They discuss the "transaction of growth" in both digital marketing and branding, then pivot to the foundation of building your own dealership's brand.

—— Topics Covered ——

What’s Going on with Paul Daly? (0:33) 

What Does the Transaction of Growth Look Like? (1:54) 

Defining the Foundation of Branding (4:20) 

How to Connect with Paul Daly (5:40)