With its focus firmly set on communicating through photographs and videos, Instagram is ideally suited for business in the lifestyle sector, especially fashion. Both designers and models have been using Instagram in increasing numbers to showcase themselves. However, with more than 90 million photographs being uploaded daily by Instagram users, those in the fashion industry can find it difficult to achieve adequate engagement and generation of traffic to their websites for conversion. Some practical tips to make your Instagram campaign successful:

Establish Your Fashion Brand Firmly

There are so many social media platforms that it can be very difficult for you to have a strong presence on all of them. It is better instead to look at only those networks that have the demographics that are relevant to your brand and niche. While you should retain a strong focus on Instagram, make sure that your branding gets extended to other primary social media that you are on. Essentially, this means that all your social media accounts need to act in unison and not present confusing signals to the users. Make it a point to include a link to your website so that your followers can visit your website for details of your products and services.

Get Across To Your Audience with Relevant Hashtags

Hashtags are the only way of searching for posts on a particular subject on Instagram. The trick to making hashtags work effectively is using terms that are not only relevant to your line of business but also keeping them aligned to what Instagram followers are known to search by. You need to find a fine balance between using hashtags that are too popular and return results by the thousands and hashtags that are so unique that they are rarely used. While Instagram permits you to use up to 30 hashtags, using more than three or four looks very messy and spammy. Creating a brand hashtag can be a smart move, which, over time, will yield substantial brand value.

Post Pictures That Talk

Posting just any picture on your fashion business account is a huge waste of opportunity and the lack of direction can cost you dearly. While you don’t have to publish professionally-shot photographs, you should ensure that the images are very high-quality, impactful, and connect with the emotions and aspirations of the followers. Posting on Instagram should invariably be led by a well-thought-out strategy and a publishing schedule that maximizes the opportunity to get noticed by your target audience. Treat each photograph as a page of a fashion magazine that is showcasing your fashion creations and make one photo lead logically to the next, otherwise, the result will tend to look messy and convey a poor impression.

Conclusion

Creating a big splash on Instagram with your fashion brand is not easy. Apart from letting your creative instincts taking the lead in deciding how you would like to connect with your target audience, it also helps to keep a close watch on how other fashion brands are engaging with their customers and driving traffic to their websites.