Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:

Upload Regularly: Just like a blog, YouTube channels that are updated regularly will rank better than those that never are.  For this reason, if you have a lot of videos on your site or in your marketing collateral, upload a few per day to YouTube.

Encourage Interaction: If your videos have a voiceover or text, consider adding a call to action asking viewers to leave a comment, subscribe to your dealership’s channel, or like the video.  Interaction on your videos can help increase the likelihood they get ranked well.

Optimize Titles: The titles and tags on your videos should be treated like you do those on your car dealership website.  Tags help form the Related Videos shown, so keep that in mind when adding the 5-10 tags that give your video context.  Video titles should use keywords, but only when relevant.  Use it to describe your video.

These tips will help your dealership’s YouTube channel do better on the video portal’s internal search engine, as well as in Google’s blended search.