Any discussion on objections would have to start with a simple, yet profound, premise. 

Contrary to what some may think, closing is not a singular event.  It is a process; a process that sometimes starts before you and the customer ever see one another.

For example:  If you and/or your dealership have positive online reviews, customers may already have a favorable impression of what they can expect from doing business with you before you are even contacted. That alone can reduce the number of objections you will receive, or in some cases even eliminate them.

It is important to recognize that the closing process begins the moment you have contact – whether in person, on the phone, by email or chat – and will continue until the sale is made or not.  

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David Martin, President
The Mar-Kee Group
888-300-4629
251-490-7010 (cell)