For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make sure your business is successful.

I want to hear your thoughts! Comment below:

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