Underperformance by Salespeople today is often the result of a lack of proper training or motivation.  When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis.  As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be involved in the process if you want them to have outstanding success! Here are two ways to motivate your Salespeople and increase their production individually and as a department:

 1. Provide regular up-to-date and proven training to keep your Salespeople motivated and informed about what today’s buyers want.  Investing in your staff is investing in your own success.  Dealers and Managers who take personal responsibility for the success of their team members show themselves to be true Leaders rather than bosses.  By staying involved with your workers on a regular basis you can see what their goals are and help them learn how to achieve them.

2. Every business develops a personality of its own and a car Dealership is no different. Your Dealership will reflect the personality of its people?starting from the top down.  If you want high- performing Salespeople you must coach them and inspire them to reach higher and build careers that will grow over time. This not only keeps car Salespeople from moving from Dealership to Dealership, it equips them to build a loyal Customer base that will give them reasons to stay where they are and bring Customers back to your Dealership when they are ready to buy a vehicle. \

Are you frustrated with employees that have a ton of potential but just aren't meeting their numbers? Sign up for a class today at our DLA Training Centers, request an in-dealership training session, or gain access to our online video of training videos with hundreds of hours of helpful hints. 

Contact Mary Mannella at 800.374.3314, extension 215 to learn more about the David Lewis and Associates advantage.