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Make sure you use spell check.. author ;)
Yes, thank you for the invitation. I have some core philosophies that have guided me in the area of convergence and conveyance. There are many stepping stones to the sale that begin long before the showroom just as a high-performance engine requires a stronger fuel pump at the gas tank or the engine starves for fuel. The greatest salesmen in the world need a strong flow of leads. It is a team effort --- that involves a wide range of specialists that take the old-fashioned sales skills to unheard of levels today. --- Yes, the great salesmen of the past had the basics ---- but limited to a small circle of influence probably within 10 miles of the showroom. Today --- we have phones that offer world-wide personal live broadcasting ! If you have the audience and content the tools are available, But at the same time that technological barriers are coming down -- people are putting-up personal barriers.People are trying to take away the personal,1-on-1, persuasive techniques showroom salesmen have honed over the years by demanding a long-distance cold -- pragmatic -- price bid --- "a race to the bottom" to see who will accept the biggest loser deal. The "True Car" style. And dealers are being forced to re-invent sales techniques for a new world where unlimited access to information in the the customers' hands must become an advantage instead of a cause of failure. A bad review on a dealer rating site can detour customers that expensive marketing efforts have created -- so it has become a "Spy-vs-Spy" hi-tech challenge to stay effective ---- which is far beyond the scope -- and skills -- of the traditional "army-of-one" showroom salesman. Unlike a lawyer who still succeeds-or-fails based upon direct 1-on-1 courtroom confrontations the car salesman can be "sniped" from long distance - unless his snipers are better at taking the customers away from their local showrooms. --- Which is converting more from further away to become leads -- a stronger fuel pump is necessary for a higher performance sales engine.
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