In this episode of our season on budgets, CEO Dave Spannhake and host Dane Saville move on from SEO to SEM. Throughout these fifteen minutes, they cover the importance -- and composition -- of Quality Score, Clickshare, and much more. If you have questions regarding your dealership's approach to paid search, consider this an intermediate crash course.

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—— Topics Covered ——

A Breakdown of Quality Score and Its Impact (1:37)

A Dive into Clickshare (4:10) Recommendations for Questions and Tools to Hold PPC Vendor Accountable (8:54)

How to Build a PPC Budget (10:10)

Expectations Dealers Can Set (13:47)