Anthony Bartoli, sales director at Don Brown Chevrolet; Richard Lucy, e-marketing director, Tim Dahle Nissan, explain whyWe Need More Cowbell!: Internet 101 for the sales consultant to the GM .  Be sure to check them out at Digital Dealer 11 in Las Vegas on Friday, October 7th from 11am-11:50am.  Look for Session #313.

We Need More Cowbell!

Internet 101 for the sales consultant to the GM

Whatever happened to selling cars? In an era of shiny terms and flashy products, it’s easy to get lured away from what pays your check….the sale of an automobile.  This session reminds you that without the basics, no flashy product will have a significant impact.  We’ll present simple, no or low cost, ways to improve your store’s Internet sales performance.  And as a manager, what should I expect and inspect to make sure that your store is maximizing opportunity. 

What action items will attendees take back to the dealerships?

1. Internet sales fundamentals to increase sales for sales consultants

2. Internet management fundamentals that will increase opportunities at little or no cost

3. Upper management will have better understanding of what to inspect on a daily basis

Anthony BartolliRichard Lucy

 Anthony Bartoli, sales director at Don Brown Chevrolet; Richard Lucy, e-marketing director, Tim Dahle Nissan. Bartoli and Lucy have 20 years of shared Internet sales experience, nearly all spent in automotive retail.  Working as sales consultants, BDC managers, and Internet managers, they understand what it’s like to be on the front line of auto business.

NOTE:  If you are unable to attend and would like to speak with Anthony about sales training or your Internet Department in general, drop us a line at dealerresourcegroup@gmail.com and we'll arrange a call with Anthony.  To learn more about the e-Director Service that he created, visit http://www.thedealerresourcegroup.webs.com and check it out.