Insights into my first 6 weeks of the auto sales industry!

I started into the car business 6 weeks ago and I have had a lot of exciting and not so exciting things happen! I hope to explain the highlights of what I have learned and some of my accomplishments.

1. There are a lot of amazing opportunities every single day to make something great happen. Everyday I wake up not knowing what I am going to make at the end of it all. I wake up knowing that I control my destiny, that I control my attitude, that I control the game. I have never been so motivated to go to work, to take chances and to succeed in my life. This is the business for the adventure junkie, for the control freak, for the go-getter. I took that attitude and decided that in my first full month, I would become the top salesman. I did. I out sold and out hustled the 25+ year veterans and made friends along the way. I have people with 12-15 years experience asking what I'm doing and seeking MY advice! It's possible to achieve whatever you want and I am living proof of it.

2. There are a lot of negative sources out there. They could be coworkers, some of the customers, the TV that is on in the service drive, the weather. But despite the weather, despite the water-cooler talk, despite the "I am just looking's" and "You won't/can't sell me anything today's" you can CHOOSE POSITIVITY! I've sold cars in the middle of a blizzard (the test drive was AWESOME), late at night, from people who were just kicking tires and to people buried in negative equity (isn't it funny how we called it buried in NEGATIVE equity). It's possible, always possible and we make it happen.

3. I've learned about the three "E's": Energy, Excitement, Excellence. If you start the meet and greet that way, nail the demo and walk around with them, and hit the close in the same manner, you will have a hard time getting negative and more often than not, close a car deal. Energy, Excitment, and Excellence are contagious and if you miss out on it you may miss out on the close. The close is where you make your money! So this is vital and fundamental. I ride my bike to work in the morning so that I can have the energy I need, I'm in a great mood so I'm always excited, and especially when I take a fresh up, because it's a new opportunity and a chance to make a friend and sale. I don't settle for second place ever so excellence is exactly what I aim for always.

I had no clue six weeks ago what I was getting into, and now, I've found a career. I aim to be a leader and a rockstar.

Please comment and follow me so that we can swap ideas, learn and grow. I've jumped out of the gates already this month and am in first place again. Here's to 2014 and to successes everywhere!

11 members like this

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by Braden Cox on January 6, 2014 at 11:30am: John, my explanation for being "smart" is because of my momma! I generally hold myself completely accountable for everything I do. Did I get the job done, yes or no? If no, why not? That accountability has helped me to jump out of the gates quicker than most.

Comment by David Martin on January 6, 2014 at 11:07am: It is so gratifying to hear the excitement that comes through in your post. Your attitude will help keep you going in the days, weeks, months and years ahead regardless of any negatives that may come your way. Congrats!!

Comment by John Weltz on January 6, 2014 at 10:32am: Very refreshing Braden.....How did you get so smart so fast? Who hired you? Do you enjoy your manager? Keep writing this blog and it is a reality TV show waiting to happen!

I particularly like how you have embraced some fundamentals but are exploring for better ways to SERVE the customer at the same time! Keep up the good work! Ask your manager about the training story of the LION & the Gazelle.

Comment by Marsh Buice on January 5, 2014 at 2:15pm: Braden welcome to the auto industry my friend. You are definitely on the right track. Keep the fires stoked brother. Best wishes to you.

Comment by David Blassingame on January 5, 2014 at 11:24am: Braden, You have discovered the one truth in our business that successful salespeople everywhere know. It's your attitude that determines your altitude. Stay positive and work hard. Everything else will fall in line if you do those two things.

Comment by Braden Cox on January 5, 2014 at 10:30am: Thanks Philip! That's awesome advice. Our internet department manager has told me to prepare for the rainy season now so that I'm not caught up in it. Also, my studying and practice of what I read here and on other sites similar is definitely something I'm adhering to. There are more than one ways to get to the top of the mountain, so I'm looking for a well used trail and a reliable support network so that I can do well and stay doing well. Thanks!

Comment by Philip Zelinger on January 5, 2014 at 9:34am: Hi Braden,

Your excitement and attitude focused on success is indeed the foundation of a great career in the car business - make that people business. Unfortunately, the inevitable "bad month/manager/pay check" will eventually rock your boat so your next goal should be to learn your chosen trade. The technical aspects of managing your people skills coupled with efficient processes and product knowledge will help you weather that pending storm and it is easier to work on acquiring them while you still have the sunshine to motivate you. Good luck with your new profession and you may want to read ten posts on Dealerelite for every one you post to listen and learn so you can presume to teach.

Comment by DealerELITE on January 4, 2014 at 12:48pm: Braden thank you for sharing your thoughts and opinions

Comment by Elmer Kruys on January 4, 2014 at 5:20am: Great story Braden Cox! It's cool that you got the oppertunity as a newbie and that you succeeded from the word "Go!". I'm a couple of steps behind you, as I try to work my into the automotive bizz as an online marketeer. Happy selling and keep on rocking!