Why order prints, when you can print on demand? The recent development of a location-based printer called Instaprint created by a company called Breakfast, works with Instagram, the latest mobile photo-sharing application. This rented printer will allow users to instantly print Instagram photos taken at a specific location or marked with a specific hashtag.

Photos printed from Instaprint can be branded with logos, and offer graphic enhancements. “At an event for a sports brand, we made the prints come out looking like collectable hockey cards,” said Mattias Gunneras, co-founder of Breakfast.

It is the simplicity of this product that makes it so attractive. All you have to do is rent the printer, have access to power and an Internet connection, and the possibilities become endless.

Say, for example, you have an event at your dealership. Attendees would have the opportunity to print photos of themselves with your featured attractions; you could also incorporate the printer into contests such as, the best photo wins. Renting an Instaprint, is a great way to get attendees involved and excited about a specific event, it’s a chance to raise excitement.

In addition, instead of using Instaprint strictly at events, you could use them on a day-to-day basis. When people are car shopping, they like something tangible to hang on to, to help remind them of the car they are looking at purchasing. Using the idea of the collectable hockey cards, you could inform customers that they can print photos of their potential vehicles by selecting photos made available to them via Instagram.

And, that’s not all. Given that in order to print photos via Instaprint, they must be taken at a specific location or be marked with a specific hashtag, you as a dealership have the opportunity to raise awareness, and create a trend via social networks such as Instagram, Twitter and Facebook.

What do you think would your dealership rent an Instaprint?