Infiniti of Lisle-Naperville's Internet Director Micah Basarich introduces himself to all dealership prospects in his own way. Every BDC/Internet department professional should use a method to communicate with their audience that best conveys their personality. Building rapport through video allows the prospect to review our dealerships offerings on their own timeline. We believe one-to-many short informative videos can be a great way to set yourself apart from the competition.