Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?

People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By  contributing to these sites you can demonstrate your expertise in the automotive industry, and keep your dealership  top of mind when a potential customer needs a new vehicle, requires service, or needs to buy a part for their car. These sites go beyond the marketing pitch and not only highlight you as an expert but also give people a reason to buy from you instead of XYZ Auto down the street.

From an automotive advertising standpoint, Q&A sites like Quora, Aardvark and LinkedIn can help brand your dealership on the internet and drive traffic to your site, ultimately increasing car shopper leads . Q&A pages rank well in organic search results since they contain frequently updated content and are engaged often by users commenting, scoring and voting on these pages.