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Check out this blog by Dan Vincent one of our account coordinators and he talks about the importance of your dealership image.

Giving Back to the Community

As a local car dealer one of your main priorities should be to establish a strong community presence. Doing so is a great way to ensure that members of the community know of your dealership for the right reasons. Why not take a different approach than all of your competitors? When you give back to the community people will remember your dealership for being unique.

Giving back is simple and will cost your dealership little to nothing. Try some of these ideas in your area:

• Free Car Wash Day

Everyone feels better when they are riding around in a freshly washed vehicle. The problem is not everyone has the time to do it themselves, or they do not feel like paying to have something done that they know they can do on their own. Giving out free car washes once a month is a great a way to help out people around the community.

• Food Drives

Placing donation containers for food and other products in the waiting areas of your facility (especially service departments) is a simple way to help out in your community. People will see the containers and know that they can donate on their return visit to pick up their vehicle. You can take a proactive approach by using social media channels such as Facebook and Twitter to promote the drive. You will be giving back to the community, but at the same time you will be creating a positive image for your dealership.

• School Supplies

There is always a need for school supplies. Supporting children and their education is one of the best reasons and ways to become known in your area. Although donating school supplies will be an expense, it is well worth it. Parents throughout the community will see that your dealership supports their youth. As a result, you will be the first on their list when it comes to buying a car.

As you establish your positive community presence, free publicity will come along with it. People in and around your area will see that your dealership is more than just a selling mechanism. This involvement will lead to a growing support for you and your cars. As a result, you will be making the sales that you desire without leaving the impression that all you are interested in is money. People will now know your dealership for reasons other than just trying to make a sale.

There are talks of a new highway getting the fastest posted speed limit in the United States at 85mph. What do you think, is this a good idea? Should all highways have a faster speed limit?