"It doesn't need to be a fancy production, just a clean one." Three Ways You Can Use YouTube in 3 Minutes

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke emotion.

You can make a YouTube video using your smartphone or digital camera; it doesn’t need to be a fancy production, just a clean one. Try to keep it steady or invest in a tri-pod to be your camera person. Have your sales reps be advocates of the dealership by sharing which car they love the most or by sharing their story of how they became a part of the Dealership.

Tap into loyal customers and ask for reviews on their vehicles or to have them share their customer service experience on camera.

Showcase your inventory by telling a story about the car, more like what the car can do FOR you than how much it will cost or quickly going over its specs. Instead, share how to use the Ford Sync or why your form of the mini-van is great for families, walk them through it as a friend, not a salesperson.

In the following video you can learn more on how your Dealership can use YouTube with three easy steps in 3 minutes.

BY Erin Ryan

TK Carsites

Views: 229

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Comment by Big Tom LaPointe on October 29, 2012 at 3:48pm

Great point here - shots on an $80 camera can look good on a tripod near a window for lighting and not too much background noise. Which brings me to the smartphone side. At 6'6", I had my head cut off for years when others took my photo, and mastered the timer. . .

I have used trash cans and fences across the nation to take my photos on a timer, but this post made me wonder if there is a tripod for SMARTPHONES... found it... heading for BUY IT NOW

 

http://www.ebay.com/sch/i.html?_trksid=p5197.m570.l1313&_nkw=sm...

Comment by MANNY LUNA on October 28, 2012 at 11:04pm

I agree Bobby, The message is to have some kind of starting point, and this works well, When dealers see the ROI with In-House YouTube Videos, fancy production videos should be the next step.

Thank you Bobby!

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