Sales Process

Meet & Greet:

• Do this with great excitement.
• Make people feel really good about being here.

Service Walk:

• Introduce the customer to the cashier and the writers.
• Walk with them back to detail.
• Ask them how their past experiences have been.
• Ask how they feel about being here.
• Ask how they would like to put this deal together

Waiting Area:

• Offer refreshments, popcorn and all the amenities.

Sit and Write Up:

• Get the customer profile
• Get the trade-in info - repair and accident info.

Appraisal Walk:

• Manager, customer and sales person.
• We will have fun, getting to know each other and gathering more info.

Walk Around:

• Everyone gets involved, lights, camera, action.
• Be the star. Have fun with your customer.

Demo Drive:

• Make it a great ride, have fun, get pumped up.
• Ask closing questions.
  
  • “Can you see this vehicle in your driveway?”
  • “How enjoyable is this ride?”
  • “Doesn’t this vehicle handle great?”
• Remember: People sell the product… SELL/CLOSE. Repeat this SELL/CLOSE.

Close the Deal:

• Word tracks!!! Practice them
  
  • Direct your customer; “We are going to go inside and make this happen!”
  • “This is going to be great; we will finish this in less than 5 minutes. Aren’t you excited?”

Start-to-finish… 30 minutes!!!

Practice. Practice. Practice. The only way to grow is to keep learning.

Remember: When you are ripe, you start to deteriorate. When you are green you grow!!!

Stay green my friends!!!