Jim Ziegler Wants to know "Is it Time For the Retail Automotive Community to Rise Up and Give CarFax a TrueQuality Thumping?"
Enough is Enough!
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at the same time they charge us through the nose to do us harm?
Among the worst of them in my opinion is CarFax. They even believe they have the right to price our cars and trades.... too low of course. While at the same time CarFax exploits negative stereotypes that we are crooks in every commercial the Little Car Fox Rats out the dishonest bumbling and inept idiot car sales person. They charge us to defame us.
read this article we just published in Wards Auto Magazine... "My latest article is out and it's hot.
Here are more than 250 Consumer Complaints and reviews about CarFax... look... http://www.consumeraffairs.com/automotive/carfax_inacc.html
We have manufacturers supporting these people and requiring we do business with them. Let's get mobilized and scream at our factory representatives, reprint this article for your dealers, do press releases, and generally alert your State Dealer Associations and 20-groups.
If a consumer asks for the CarFax, tell them it's $39.00. Whoever told you it was free was lying.
I am available to perform 20-group and Dealer Association Keynote Speeches on this subject. As of right now, I am calling out the Tribe to get on this subject. JIM
Comment
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Comment by DealerELITE on November 1, 2012 at 10:36am
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Lots of buzz around this Post Jim,Thank you for sharing your thoughts on www.dealerElite.net
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Comment by James A. Ziegler on November 1, 2012 at 10:27am
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Expanding on that. It's time all of these companies begin to realize, as TrueCar found out... WE, the dealers and the car people, WE are their customers and we expect loyalty to US and our interests. I am sick and pissed off that so many vendors have double-crossed the dealers and the retail industry.
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You're right Jeff. I can't understand why Cars.com and AutoTrader.com have given these people exclusivity when their customers use other services. It's wrong... dead wrong... at least that's the way I see it. What do you propose?
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Comment by Jeff Simonton on November 1, 2012 at 10:12am
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What needs to be done... Put an end to CarFax exclusive contracts. After that, the free market will determine a path for CarFax. With advertising that is insulting to their primary clients, marginal data and overpriced services, the only thing keeping them in business is their contractual exclusion of competitive products on major classified listing sites.
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You wouldn't believe how many dealers and managers have spoken or emailed me since this CarFax thing started. There are many-many people in the Car Business who really dislike CarFax and the things they're doing to dealers and consumers. Please get the word out about this Blog and the fact people can post their accounts of their CarFax experiences and thoughts about what needs to be done.
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We've already had more than 2000 page views in less than 24 hours on the blogs about CarFax. Jeremy Alicandri is going to check into the fray as soon as he gets power back and flood recedes.
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Comment by Stan Sher on October 31, 2012 at 12:57pm
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LOL looking forward to having the CEO of CarFax call us all. BTW, Scott Painter still owes me a meeting.
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You got that right Keith. With you and Gould and Stan back on the team I believe we can get the word spread across the industry.
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Comment by Keith Shetterly on October 31, 2012 at 12:04pm -
David Gould is right, and I'd define "Responsible Vendor" this way only (which I propose we adopt as a universal measure): The vendor, whom we pay, must be dealer-positive in advertising and either use the data to the direct benefit of the dealer OR to the direct benefit of the dealer and the consumer. NEVER against the dealer in any way.
Nothing less will do. If any vendor doesn't meet that bar, they are an irresponsible--if not dealer-hating--vendor. And they need to GO.
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Stan and David, you're both correct. The Data Wars are bigger than TrueCar or CarFax and it's far from over even after this phase has passed. TrueCar was able to transform and remodel their business and, truthfully; I have no issues with their current model.
CarFax will either transform or we, the people in this industry will change them. They are creating a lot of latent liability for the dealers that use them and they deliberately create animosity and bad feelings toward dealerships who are supposedly their customers. By what right do they set our prices when their reports are flawed in many instances?
There some huge data aggregators , one of them is an alliance of nine companies, that are wholesaling Dealership Data and driving all of these other companies that use our data in a detrimental way. You will be amazed when I expose who (what companies) are supplying these companies with your dealership data. There is a trust issue being violated that will shock the entire industry.
Glad to see you back David, we're putting the band back together and you are an integral part of us. JIM
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