Jim Ziegler Wants to know "Is it Time For the Retail Automotive Community to Rise Up and Give CarFax a TrueQuality Thumping?"
Enough is Enough!
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at the same time they charge us through the nose to do us harm?
Among the worst of them in my opinion is CarFax. They even believe they have the right to price our cars and trades.... too low of course. While at the same time CarFax exploits negative stereotypes that we are crooks in every commercial the Little Car Fox Rats out the dishonest bumbling and inept idiot car sales person. They charge us to defame us.
read this article we just published in Wards Auto Magazine... "My latest article is out and it's hot.
Here are more than 250 Consumer Complaints and reviews about CarFax... look... http://www.consumeraffairs.com/automotive/carfax_inacc.html
We have manufacturers supporting these people and requiring we do business with them. Let's get mobilized and scream at our factory representatives, reprint this article for your dealers, do press releases, and generally alert your State Dealer Associations and 20-groups.
If a consumer asks for the CarFax, tell them it's $39.00. Whoever told you it was free was lying.
I am available to perform 20-group and Dealer Association Keynote Speeches on this subject. As of right now, I am calling out the Tribe to get on this subject. JIM
Comment
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Comment by Jeff Simonton on October 30, 2012 at 4:27pm
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As discussed in the other forum, it's not that we can't get the customer to accept a different VHR... it's that CarFax uses dealer money to buy exclusivity so that people online can only see their product on AT, Cars & others. Their resulting sales pitch is that people searching online will never know you offer a VHR unless it's a CarFax.
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Comment by James A. Ziegler on October 30, 2012 at 12:15pm
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Other Blogs are reporting other CarFax alleged abuses...
http://www.drivingsales.com/blogs/jeremy/2012/10/03/opinion-carfax-...
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This is going to get huge. It isn't going to go away.
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Comment by Mathew Koenig on October 30, 2012 at 11:04am
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Helping the cause brother http://j.mp/SrSD1N and I think everyone should blog about it on their sites too in order to raise awareness for consumers and dealers
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Comment by Mauro Andres on October 30, 2012 at 11:04am
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Finally we are talking about this issues. We kicked Carfax out of our dealers 3 yrs ago. Since then we are using Autocheck and our sales went up. We find out that having carfax on Autotrader (another evil) or cars.com the contact ratio goes down a lot. Anyway, I glad we are talking about this and lets make it A BIG DEAL!!! because it is.
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Comment by Frank Martin on October 30, 2012 at 11:04am -
Like a rabid fox, they bite the hand that feeds them.
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Great commentary Jeff, 300 Spartans (or many more) can defeat this tyrant. http://www.consumeraffairs.com/automotive/carfax_inacc.html
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Comment by Jeff Novak on October 30, 2012 at 10:29am
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Excellent call to action. I am embarrassed to admit that you woke me up. I was so accustomed to including Carfax data as part of my customer focused lead process that I never really noticed they were tarnishing my image, too. I always saw that as the "other guy." You must give them credit for an excellent marketing plan, but a roaring voice from us to stop the stereotyping is surely in order. Having secured the market they are now following it up with obscene price increases, too. Lead your 300 to Thermopylae, James!
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250 reviews and CONSUMER COMPLAINTS about CarFax. Read this and show it to consumers who ask for The CarFax.
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How do you really feel Chuck?
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