DealerOn.com, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business.  DealerOn, Inc., a leading online marketing company serving the retail automotive industry – today announces the appointment of Gerard J. (Jerry) Petrotto to the newly-created position of Chief Sales Officer.

In announcing his appointment, Ali Amirrezvani, Founder and Chief Executive Officer, said, “We are delighted that Jerry is joining the DealerOn family.  Jerry brings a wealth of industry experience from his tenure at Black Book as Vice President of Retail Sales at the Online Division.  In his five years with Black Book, Petrotto was an integral member of an executive team that drove the meteoric growth of Black Book Online in the retail automotive sector.  His expertise with online sales distribution strategy, sales management, and product merchandising will be indispensible to DealerOn’s continued growth.  In the role of Chief Sales Officer, Petrotto will oversee all aspects of sales and sales strategy/management for the company.”

DealerOn, Inc. is known as the premier online marketing companies serving the retail automotive industry.  DealerOn was named to the 2011 Inc. 5000 List of Fastest Growing Private Companies with a three-year sales growth of 127%.  DealerOn has pioneered the analytics-based marketing approach in the retail auto industry with their DealerOn Digital Marketing Dashboard.  The Digital Dashboard helps to document the precise impact of their services for every new customer.  Since creating this process in 2009, DealerOn has documented an average increase of over 200% in lead volume for their auto dealer clients.