Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers. Stroffolino joins an impressive agenda that also includes high-profile keynotes from Billy Beane of ‘Moneyball’ fame; SEO ‘superstar’ Rand Fishkin, mobile experience expert Luke Wroblewski, renowned leadership trainer Jim Dance, and an exclusive presentation from Facebook and Google. The DSES will be held Sunday, October 21^st through Tuesday, October 23^rd, 2012 at the Bellagio Las Vegas.

Stroffolino will present a breakout session at the summit titled “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” All speakers and content for the summit were selected by the DSES Dealer Advisory Board.

“I am thrilled to have the opportunity – and in such an exciting venue – to share ideas and processes with my fellow dealers that can help them rev up their used car sales and build profits,” said Stroffolino.  “With an increasingly challenging used car market, there is no reason dealers should be constrained by the limitations of OEM CPO programs. Let’s face it, cars are getting older and consumers are willing to drive them for longer. The time has come for dealers to leverage certification marketing for vehicles not covered by OEM programs and, as we have discovered at Causeway, it definitely is a win/win process – making both consumers and dealers happy.”

Using a combination of smart online and offline strategies and the creation of a stand-alone store and brand for his certified vehicles, Stroffolino is helping drive a revolution in the way high-mileage, longer life vehicles are sold. His presentation will use a case study as the foundation for teaching his peer dealers how to create a certification game-plan, with key tips on leveraging this growing market to power up gross, profit and CSI. He will also provide examples of other dealerships that are using similar strategies to move high mileage/older vehicles, as well as how to create a standalone certification brand -- including samples of videos, branding promotions and online marketing that have helped drive a flood of customers into the store.

“Joe Stroffolino was selected from an outstanding field of nearly 100 applicants, and we are confident that DSES attendees will learn a great deal from this extremely relevant topic. We are proud to add Joe to our exciting line-up for 2012,” said DrivingSales CEO and Founder, Jared Hamilton. “His presentation on Bridging the Certification Gap resonated with the dealer board, and will be an important part of the profit-building takeaways for summit attendees as they craft their 2013 business plans.”

The DrivingSales Executive Summit is 100% dealer driven and designed specifically for the most advanced dealer principals and dealership executives in the industry. The summit has a vendor-neutral policy, meaning no vendor influence on presentation selection and adherence to a strict dealer-to-vendor ratio.  The DrivingSales Executive Summit is the only automotive conference where dealers decide the agenda, not the vendor sponsors. This translates into the highest level of learning for the dealer attendees versus other events where workshops are little more than glorified sales pitches.

Last year's summit was standing room only, and although DSES 2012 will allow for an expanded number of registrants, it is expected to sell out quickly. Register for DSES at: http://drivingsalesexecutivesummit.com/registration/.  

For more information about the DrivingSales Executive Summit, visit: www.DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com. Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on www.facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About The Causeway Family of Dealerships

The Causeway Family of Dealerships is Ford Lincoln Nissan Honda and SureSale Certified Vehicles. We have full service, parts and one of New Jersey’s largest collision centers. Causeway Family of Dealerships was established in 1969 and is a family owned and operated Dealership group. Originally it started with just Ford. Lincoln and Mercury were added in the early 70’s. Jeep-Eagle made its debut in the 80’s. Suzuki, Honda and Nissan were added in 2007. The current Family members are Ford, Lincoln, Honda and Nissan. Causeway Ford has won multiple presidents awards over the years.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776