There are only four essential items needed to exist as an online entity, similar to the four basic food groups. Have you learned how to operate with a lean budget or are you taking a bite out of everything?

Joe Webb of DealerKnows Consulting will tell you what must be on the plate of your advertising budget to keep mouths fed at your dealership, as well as what digital junk food offerings may have you clutching your stomach and begging to take the hurt away. Learn what ingredients are needed for a balanced diet and which are overpriced wastes of money that will clog your online sales arteries.