Is your dealership leveraging the power of video marketing?  Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.  

Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers who want to differentiate themselves from their competitors should continue reading! 

Today, Video Pre-Roll on the Google Content Network and YouTube represents an unprecedented opportunity to increase brand awareness and conversion influence.  

Video Pre-Roll can be targeted to run prior to any video, hosted on YouTube or websites in your local market.  Video Pre-Roll can also be used in a retargeting strategy to supplement your banner advertisements.

Pre-Roll Pilot Starts December 1st

PCG Digital Marketing has one of the largest base of auto dealers who are currently using Google Video Pre-Roll targeting   In fact, Google has approached PCG to start a special pilot program for a select group of dealers, starting December 1st.  

The pilot group, which will consist of 50 dealers, will benefit from PCG's award winning video strategy as well as special oversight from the Google marketing team.  The goal of the pilot is to document, via a whitepaper, how video pre-roll is creating another powerful way to target online car shoppers. 

Dealers who want to take their digital advertising strategy to the next level, should join the Video Pre-Roll Pilot program.  Dealers interested in the costs associated with the pilot should contact, Jason Otter at 732.450.8200 ext 41.

PCG will work with dealers in the pilot to identify the best video messages to use for pre-roll in their local market based on their OEM brand.  PCG will work with dealer agencies or internal teams to help with script writing and editing of pre-roll video messages. 

Due to the high demand expected for this program, you are encouraged to contact Jason as soon as possible.  Video Pre-Roll is not normally included in paid advertising programs offered by automotive vendors.  This pilot  makes a perfect compliment to your existing Adwords strategy.

I hope you will be able to get into this very special project.

Brian