I have changed a couple things that might reveal the customer.

The original campaign email:

From: Gillon Johannson  
Sent: Wednesday, December 28, 2011 3:09 PM
To: acustomer@KCIDISH.COM
Subject: Since the beginning of time.

Shottenkirk Internet Auto Sales
Quincy, Illinois

Since the beginning of time, man has tried to find the best time of the year to buy a new or used car, truck, or SUV. The search has taken him to the furthest edges of the calendar and beyond.

At long last, the stars are aligned, and the planets point to the last three days of the year 2011 as the absolute best time to get your best deal on a vehicle. Not only has the time been pinpointed, but it is known what dealership these great deals will be found.

Shottenkirk on 24th Street in Quincy, IL will be offering the lowest prices of the year this Thursday, Friday, and Saturday. To get in on this program, you MUST make an appointment. We want to make sure that when you arrive, you get the attention you need.

This next part is even better: When you call to make your appointment, if you live more than 25 miles away, we will buy your gas from where you live, to Quincy and back. Try to find another dealer doing that.

All you have to do is call Gillon at 217-224-1000 to set up your appointment and gas reimbursement. Appointments are limited, so I suggest you call as soon as possible. This is going to be a great event.

Sincerely,
Gillon S. Johannson
Customer Advocate, Customer Relations, Marketing Visionary, Automotive Pathfinder, Sales Shaman, all around good guy with the heart to serve.
Office: 217-224-1000
Cell: 971-544-9041
We are NOT near Wal-Mart! We are at the North 24th Street locations.  
Quincy, IL 62301

The customers reply:

Gillion,

I like this it shows a certain vision. You did forget modesty expert in your list of titles. LOL good luck to you in your sales event. I dont need any vehicles at this time I usually buy 30-50 trucks a year but I do go through Brad Mintle. But with e-mails like this one and people that can appreciate your vision and approach Im sure you will do fine. Should something happen to Brad (god forbid) I certainly will call you for my vehicle needs just because of this e-mail.

    Brad,

 Look out for this guy. LOL

Mike 

Mike Smith

Operations Manager

KCI

55555

Pittsfield Il 62363

________________________________________________________

I thought my email was different and fun, and the reply took it over the top.

Gillon