Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy people who see the deals. With this tool, your dealership’s service department can offer a deal such as 50% off an oil change or complete service package, attracting customers who have opted into a large mailing list to receive deals from local businesses.

Groupon requires a minimum number of people (say, 100) to sign up for a deal before it becomes valid. In contrast, Living Social offers the deal without a minimum number of people, and if you receive a deal and get three of your friends to sign up, your deal is free. This offer encourages people to tweet the special and post it on their Facebook profiles.

Living Social reaches a demographic who are active in social media and will advertise the deal to their friends, especially with the offer of something free. You reach people within your local area who are close enough to come to your dealership. This site can provide an excellent opportunity to market service specials and get your dealership’s name out to the masses, with plenty of automotive social media promotion.