The world is full of loft goals and unrealistic expectations.

As an automotive Salesperson, Internet Manager, Lease Manager, Sales Manager etc. I have heard most of the promises. Salespeople who set unrealistic goals, trainers who made promises that were not possible etc.

I must say this week as been very interesting for me. I have worked in the Automotive Business now for around 12 years now.My Grandfather, Uncle, Cousin, and Father have worked and do work in the industry so it's in my blood as well.

I work for a firm with over 12  consultants most of which have over 20 years of industry experience. We work with small and large Dealerships and Dealer Groups all over North America.  we work with Owners, Managers, Salespeople, Service staff and of course "BDC" teams as well.

Years ago I worked in a store that believed and was convinced by a training company that they could re-train their sales staff to make outbound calls, take inbound calls and "Drive" traffic to the dealership. This Hybrid BDC concept is an easy one to sell to Dealers and Management because it sounds fantastic.

Of course in most cases we have found that this does not work and most dealerships who have tried can tell you that first hand.

Why can't Salespeople get this done you ask?

Well I can give you lots of examples, and it's not like I think salespeople "Can't" do it I just know from experience that most of any sales team "Won't" do it. It's not just automotive sales teams. I started my sales career selling life insurance and learned to master the phone early, most insurance salespeople don't. Actually I think the numbers are 98% don't. This may seem harsh but to survive in Insurance you must be able to prospect it's that simple.

5% of the salespeople in every industry make all the money anyway!

Why is that, well the answer is simple the 5% are the ones that will "do" whatever it takes to get it done. They are also the top performers at every car dealership and they are the ones who already use the phone, the internet and know how to market themselves and "Sell Cars".

How do your train the other 95%?

Well the answer to this is very simple, you train them every day. Get the tools you need to train them and teach them how to make phone calls, take phone calls etc. The only problem is no matter how much you train, no matter how good you are most of them just won't make the calls they need to make and will not really improve on taking the inbound calls either. I have seen some store get 20% of their team to do it most of the time.

What is the solution?

It is really quite simple, Salespeople, Service Writers, Sales Manager etc, just want to sell and service "more" cars. The BDC Experts have been setting up, expanding, fixing BDC's for over 20 years now and we have been able to achieve real long term growth for our clients. The reason is simple a dedicated team will run the right process every time and set more sales and service appointments and grow your business.

Now you can believe the pie in the sky numbers like an 75% to 90% appointment ratio on inbound sales calls or 40% delivered cars from trained Internet professionals or you can get the BDC EXPERTS to set up, maximize or expand your BDC and get documented "Realistic" results that will grow your business and put more money in your bank account.

We have been helping dealerships grow for over 20 years now. Sure we would be happy to train your sales team as well, but "Process" and "BDC" is the path to real long term success in today's market.

Of course we believe the BDC is a marketing department and we will train your team how to use the latest in technology as well.

Always remember that the process is the key, tools will change but the question is how long are you going to keep paying for training that does not work?

Get the experts, we have the "SOLUTION", the "TEAM", and  the track record of "REAL" success.....

Happy selling.......

Ian Nethercott

Performance Coach and "Car Guy"

Proactive Dealer Solutions

The BDC Experts

http://www.bdcexperts.com

inethercott@bdcexperts.com

1 877 452  2753