Is your dealership looking for more customers in 2012?

The first question is how many of the people who walk into your service drive, showroom and virtual showroom are you aware of and more importantly how are you managing these customers. As I travel around north America and work with large and small dealerships I see the following problems over and over.

One: Most dealers don't have accurate numbers in the following "Basic Areas".

Floor traffic : How many people walk into your store every month?

Not how many the salespeople are telling you walk in, how many actually walk in your dealership?

Phone calls (sales) : How many phone calls are coming into your store now, who is answering them and how many calls result in an appointment (appointment ratio)

Phone Calls (service) : The same question, how many calls how many appointments and what is the appointment ratio from your service team, appointment co-ordinators or BDC now.

Internet Leads : How many leads does your store receive, how many have phone numbers and how many result in appointments and sales now.

What I find as I work with dealerships is most dealerships don't have "real" or "accurate" numbers in these areas right now. This to be honest is a little scary. How can you manage a sales team, grow your business, make advertising decisions, or even know who to train when you don't have the numbers.

Without these key metrics is is impossible to make key decisions on how to staff your dealership, how much to advertise and who to train to hit your targets every hour, day, month and year.

The great news is we have helped thousands of dealerships get the numbers they need to make these key growth decisions and we have set up dedicated professional teams that work with their existing staff to grow their business. We have even helped these same dealership train their existing staff and grow their business as well.

If you are sick of not knowing, or would like a Free Health Check at your dealership call 1 877 452 2753 today or http://www.bdcexperts.com

Ian Nethercott

Performance Coach

Proactive Dealer Solutions

The BDC EXPERTS

1 877 452 2753

inethercott@bdcexperts.com