Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with the social network giant and plans to go elsewhere with his business. He is sick of getting hit with fees up to $5k to get his message across to Mavericks fans stating on the Inquisitor, "We are moving far more aggressively into Twitter and reducing any and all emphasis on Facebook," Cuban says, via email. "We won't abandon it, we will still use it, but our priority is to add followers that our brands can reach on non-Facebook platforms first."

Mark Cuban's Dallas Mavericks, like other brands, are seeing a disconnect, "I think the same applies to brands as well. Remember most brands don't have social media departments. They rely on common sense. If someone likes your brand, it seems like common sense to me that you can expect your posts to reach 100% of those that like your brand. Doesn't it to you?"

Is limiting your Facebook posts a good idea? According to Adobe engagement levels with  brand posts jumped 896% over those recorded a year earlier (index base of 100%). The figures below show quarterly index changes over the 3Q11 baseline for brand post engagement:

Those increases in engagement are due to three main factors, according to Adobe:

1. Brands' adopting Facebook's Timeline feature, introduced in late 2011.
2. The adoption of new acquisition and engagement metrics.
3. More effective social marketing by brands.

Either way  Mark Cuban says he is no expert in social media stating, "And let me add, I'm not trying to come off as some Facebook expert. I'm not. I have a bunch of little companies via SharkTank and other investments that use Facebook in the normal course of business. They shouldn't have go to great lengths to figure out the nuances of Facebook audience reach. That complexity, IMHO, will come back to haunt Facebook."

What do you think of Mark Cuban’s public outcry of these charges for visibility?