Who wants to sell more cars?

Silly question hey! So what are the ways we can actually make it happen?
There are 2 ways…
1. Increase Our Closing Ratios
2. Increase the Amount of Customers We Speak To 

Hopefully these tips help you do number 1 better, but how can you as a salesperson increase the amount of customers you speak to this month?

Today, I am going to be talking about Maximizing Your Reach. By discussing your reach, I don't mean:-
1. Prospecting
2. Waiting for new customers to walk in the door, phone in or make an internet enquiry
3. Advertising in the local paper and doing a mail out campaign.

Your individual reach is the potential customers you are reaching now even though they might not be ready to buy. In other words, your sphere of influence.

One of the best ways to I have found to increase reach is found in your own backyard. Now don't go digging up your backyard looking for this hidden gem... There are so many ways you can maximize this underutilized resource in sales. It's called the SERVICE DEPARTMENT. Remember the best customers your dealership has is its existing customers...

“Prospecting usually involves talking to customers when you are ready to sell but they aren’t ready to buy.

Just like Nike with running shoes, if you have a well-known & consistent voice in the market, when they are ready to buy, they will come to you! – Andy Harrington, Public Speaking/Marketing Guru  

It is important that we look at our long term voice in the market to ensure we constantly reaching future customers to have them banging on our door.

Great Selling!

Dave Benson