How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?

Take it to the streets!

That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program for the Big Apple.

They commandeer a 2012 Mercedes-Benz CLS63 AMG, dressed it up in NYC police livery complete with flashing yellow lights and headed out onto the streets of downtown Manhattan to shoot the city’s coolest dudes and dudettes.

The fashion victims were rewarded by being driven to their destinations, having a ‘mug’ shot taken and be in the running to receive exclusive invitations to the Mercedes-Benz Fashion Week runway shows, as well as invitations to the official Fashion Force grand finale party.

So from a marketing perspective, the Fashion Force shoot-out certainly hit the mark on street and on the web.

Could this be a blueprint for your dealership?

More at http://www.bayer12.blogspot.com