Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone
Apps are the three dominate forms that Mobile Marketing comes in.
Considering 85% of Americans own a cell phone, while only 80% have a
land line, it seems that Mobile Marketing is worth looking into.

Text Message Marketing is cheaper than a direct mail piece. And unlike an email blast itʼs sent directly to your customerʼs cell phone. It is easier than optimizing your dealerships mobile site for 300
different cell phones and less expensive than developing a dealership
specific application. Text message marketing doesnʼt require a fancy
smart phone either. Best of all, approximately 94% of SMS Messages are
read and received.

If you have ever seen American Idol, then youʼre familiar with how Text Message Marketing works. Text Message Marketing takes an opt in approach, similar to email marketing, and thereʼs a lot of potential
uses for Car Dealers. Texting updates to customers about current
promotions, events and service specials could drive customers to the
lot.

Dealerships can encourage customers to join their Mobile Lists by promoting exclusive specials and offers through their Text Message marketing campaign. Return Orders and Lot Posters can illustrate the
steps customers need to take to opt in to your dealerships Mobile List.
Joining a Mobile List requires a customer to text your Dealership a 5-6
digit short code.

There are a couple ways to plan Mobile Marketing into your Dealership’s Advertising Strategy. The best Mobile Marketing Campaign would not be solely based on sales incentives. Several Dealers across
the Nation use Text Messages to update their customers on special events
while also promoting a sales message from time to time. Your car
dealership can do the same by promoting special events and saving the
big sales messages for when it’s needed most.

PAUL POTRATZ