I have concluded my research and the bottom line is that dead leads are still possible car buyers and here is why..
Many dealerships do not have the time or the manpower to follow up on every internet lead that they purchase... when they first arrive in your CRM most finance managers or BDC staff will call e-mail or send out letters trying to get the customer to the dealership but 90% of the leads become stale real fast because of many different factors including poor phone skills or not calling within 2 hours after receiving leads.

So after multiple attempts either the dealer gives up or the customer has bought or they have lost interest in the whole car buying attempt and the lead just collects dust in the dealers CRM.

My thinking is to re-contact and re-work the application from a neutral standpoint not a car dealer or sales person approach but as a lender approach and consult each client and find out if they have bought or if they are still in the market basically find some common ground and get the clients trust.

We then after establishing that they still want to purchase we can update the credit information and see if anything has changed from the last time they have applied (example: more cash down more monthly income and so on). We all know that if the clients credit is still below the lenders guidlines most options could be limited however if we can get new updated information we can now go back to work with the application and send it back through our dealer network. With AutoCredit Dealer Marketing's TurnDown TurnAround Program we trade dealers for there old leads (within 12 months) for fresh value leads that have been verified for accuracy and that they have money down and are ready to buy today!
get signed up today 200 dead leads for 25 fresh verified ready to buy clients.. mark@autocreditdealermarketing.com 231-421-5591