My message of creating Revenue Management based software for Fixed Ops resonated well with some major players at the NADA. Never been so excited to be working on this project then I am now. Many dealers are not looking for bells and whistles they are looking for a solid end-to-end solution that not only improves their profits margins but also their internal operational processes. Isn't that the main objective of achieving total business optimization? Stay tuned for some great news and in-depth analysis from my end regarding what I saw at the NADA.