Last week in our video series, Ali Reda’s Road to Sales Success, we began to tell you about that initial connection. So now that you’ve made that connection, what’s next? How do keep them engaged? 

Are you sending out a newsletter?

You should be.

It's such an easy way to touch base and make sure you stay in the front of their minds.

Your newsletter can provide great value by informing your customers with interesting content that resonates with them. Make sure that you are shining through in your words, and add your own personal flair. People buy from you because they like you, trust you, and are loyal to you. They are fans of you and your business. This is a consistent way to remind them of that.

I invite you to watch this week’s video to hear more about what Ali has to say about it.

You'll find Ali Reda's newsletter in the link below.

Notice that he has a theme for the season, and it's NOT about selling cars. It's just about connecting and helping people.

Ali is basically saying, "Hi friends, Here are all the good ideas I have about how to make this next month more fun for the whole family. Want to try some of them?" Paired up with the funny video, testimonials, and quote of the month, it offers so many ways to make people smile. That's what you want to do. Let them see you.

Take a look at Auto Training Academy's Newsletter Strategy for tips on getting started.

Is there something awesome in your newsletter that we’ve left out? In the comments below, tell us about YOUR great ideas for newsletter content. What information can you add that will benefit your community?