The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer.  This holds true for the automotive industry.

What does innovative technology have in common?  It makes life easier.  Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.

Automotive technology should be able to perform the same number of functions as today's Smartphone, but with even less effort.  The idea is integration:  a multitude of products coming from the same place with barely a lift of the auto dealer's finger.

For example, envision a technology provider that is able to take information from your inventory, create marketing material specific to what a customer is looking for online and then send them that material.  Instead of outsourcing each task to a different provider, it all comes from the same place.

Another example of this easy, integrated technology is all of your individual systems working together to ensure that you have your complete up-to-date inventory at your fingertips at all times.  For example, a good technology provider should also have the capabilities to alert you on your Smartphone that a new car has come onto the lot or that you just sold your last F-150.

The most competitive technology providers of the automotive industry are those who provide a multitude of products.  These integrated products all work together to perform a wealth of services.  If you want to stand out in the marketplace, get involved with these providers and use them to make your work and, in turn, your life, easier.