The secret paths on the journey to sales success do not exist.  There are no hidden doorways that inherently lead to a pool of wealth.  The trek requires tenacity, perseverance and commitment and is no place for the weak spirited. The route is littered with mediocre, unfulfilled promise and failure.  This is especially true for the retail automobile salesperson.

Dealerships across the country are faced with finding motivated individuals to market, present and sell their products.  Finding warm bodies to greet the customer doesn't present much of a challenge. There are certainly no shortages of untrained employees willing to peddle their wares for money.  The promise of high commissions compared to the amount of work is appealing if not, alluring. 

Sales professionalism requires skills practice and enhancement. Top-tier sales people rely on metrics to help  measure performance.  Processes like prospecting, follow-up and establishing relationships are essential tools for building lasting sales success. Professional sales people rely on materials that support their mental and physical stimulation. Production based sales people do not allow the masses to dictate their monthly performance.  True professionals rarely have peaks and valleys in their sales from month to month.  In sales, the compensation will be commensurate with the effort of the individual.

The secret to successful sales is simple and can be summed into a few short rules.  Success comes with having exceptional work ethics combined with immense enthusiasm.   Results are consistent with preparation, practice and skills enhancement.  Successful ingredients’ include; a great measure of honesty, a touch of humility and a balance of compassion.  There is no shortcut's available for real sales excellence.