With the seemingly hundreds of lead generating tools or leads to buy out there who do you choose. Well I have found that buying "scrubbed" leads from a provider is almost a total waste of resources. How did the provider get the lead to begin with? Well I've come understand that they buy them from someone who bought them from someone else and so on and so forth well that's not appealing to me not to mention in the right now frame of mind of I-net customers those leads are often 1-2 days old well that may as well be a month old in todays time. All that being said there is another twist to the third party story, are you ready for this one? Third party providers more often sell thier leads to many differen't providers and usually your competitors in YOUR demo. Let me be clear here prospect "Jim Smith" submits a lead often prompted by some give away (not a real buyer) and that lead is owned by company A. Well company A is not a dealer so he sells that lead to Company B who inturn sells that lead to the final distributer which is Company C who sells that lead to your dealership as well as anyone else who will buy it. Sound ridiculous? Well it is so what's the solution? It's quite simple generate your own leads. Your best source for one party dedicated leads is your own website you pay big money to get people to visit your site(s) are you capturing them as often as you should? The average dealer captures around 2-3% of the visitors that visit their website not a great number but it is the standard. How do you increase your capture rate or oft called conversion rate. One way is direct visitors to contact us pages, another is drive them to request a quote form but the reality is they get to those pages and forms and they just get lazy and don't take the time to complete the form(s) if you need proof look at your web site metrics and look how many visitors get to the page and then leave. So what do I do now? You may ask. Well the answer is ACTIVLEY engage them in real time using a chat service. The proof is in the pudding! a 24/7/365 chat service will and should guarantee an increase in conversion of at least 50% or more. There are a ton of case studys all over the web and blog sites that prove that chat works so check them out. Choose carefully although, not all providers are true full 24/7/365 support. Is this a pitch to try carchat24? Well yes and no. Yes I want you to try it because it is the biggest no brainer in the car business and I GUARANTEE it works. And I like you are tired of paying for a lead that some guy tells me all he wanted was a 10% coupon good at his local Olive Garden and not a car. No because I don't want to use this venue to sell something so I won't go into the sales and cost of Carchat24 but I will tell you that if you contact me for the details and you agree to try carchat24 I will not charge you a penny for the cost of service for the rest of 2010. If you don't get help with chat from carchat24 get help somewhere...

Rick Wuest

727-710-2667

rick@carchat24.com