Host Dane Saville gets Macho to break down some of the most important questions for paid search in automotive retail. From confusion over bounce rates to conversions to quick tips, dealers will be able to ask the right questions to get the right answers.

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—— Topics Covered ——

What Should You Think About High Bounce Rates on Paid Search Campaigns? (1:22)

What is a Healthy Conversion Rate for Your Paid Search Ads? (3:37)

Most Effective Strategies to Help Improve a Dealer’s Paid Search Conversions (6:10)

Final Quick Tips for Paid Search Conversions (7:46)