I was forwarded a blog post by a colleague of mine the other day, thank you Rob, it was titled The 3 Types Of Social Media Strategy, I encourage you to read it before reading this post, it is spot on! In summary, the
author of the post, Tac Anderson, talks about 3 different types of
social media strategies, they are:

Bolt On

Bolt on, or what I refer to as Phase 1, is where most businesses are. It’s the stick your toes in the water form of social media strategy. Most auto dealers are here, they create a fan page on Facebook or sign up for a
Twitter account with the intention of doing nothing more than talking
about themselves. Of course, those that learn from their mistakes and
start to see some success will move on from here but the only reason
they are on social networks in the first place is because everybody else
is.

Read the rest at:

http://www.persuasiveconcepts.com/social-media/optimizing-your-deal...