February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11^th with over 600 companies exhibiting and over 2,000 products on display.

The six products recognized with an PCG Spotlight Award are Dealer.com’s MyCars™ shopping cart system, Dealertrack’s Payment Driver™ eCommerce tools, Dominion Dealer Solutions’s DominonDMX™ ERP-Based dealer management software, DrivingForce’s Stealth Shopper™ mystery shopping service, Car-Mercial’s Video Ad Network, and AutoFerret’s AVA lead nurturing software.

The MyCars™ online shopping system, first prototyped by Joe Pistell Senior Director of Product Innovation at Dealer.com, was also recognized as Best of Show. MyCars™ gives stealth car shoppers tools to organize the cars in their consideration set. A consumer’s MyCars™ toolbar offers email alerts when car prices change on a car they saved or if a saved car is sold. The solution will give dealers new tools to keep their brand in front of consumers during their car shopping life cycle.

For a full description of the products selected to receive a PCG Spotlight Award this year, please visit: http://www.pcgconsultingservices.com/spotlight/. Many of the products reviewed this year by PCG have recorded interviews direct from the convention floor, viewable on their website. The website also lists the runner-ups for this year's awards, in the Honorable Mentions category.

About the Spotlight Awards

The PCG Consulting team comprised of automotive marketing and technology veterans choose the Spotlight Awards winners each year. The team looks for products and services that best serve the automotive community based on a variety of criteria including technology, ease of use, capabilities, and ROI to car dealers. Award winners receive an engraved crystal trophy to commemorate their outstanding accomplishments. The PCG Spotlight Awards are not associated with the National Automotive Dealers Association (NADA).

About PCG Consulting, Inc.

PCG Consulting Inc. was formed to help dealers who need assistance in creating effective processes, measurement standards, and intelligent reporting for their business operations. The consulting team is comprised of automotive industry experts who will provide vendor-neutral recommendations for products and services that can assist dealers to increase sales and profits. Dealers looking to maximize the results of their existing technology, vendor solutions, and human resources rely on the advice of PCG Consulting.

http://www.pcgconsultingservices.com