With the election season at our door steps it’s on everybody’s mind. And, you can’t help but to wonder whenever you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?

When your customer purchases a vehicle from you, they don’t go to the gas station; you’ve already filled it up. They don’t drive to the car wash; you’ve prepped it. They go down the street from you and go shopping for all the cool stuff to dress her up and to make her their own.

It’s simple. People are passionate and although they may not come right out and say things in conversation they will express it through one of the biggest extensions of themselves, their car. 44% of all buyers spend a minimum of $250 in accessories and intend to spend $1,850. This is within the first two months of purchase. As a dealer you stand in the perfect position. Because the first thing anyone wants to do when they purchase something is to make it their own. Whether it’s changing the background on your new Droid or Buying a sleeve for your Mac Book Pro, we are a personalization nation.

What’s interesting is unlike the Android background by Motorola and the Mac sleeve by Apple, is the store down the street didn’t sell them the product. So, why should dealers allow the auto parts store, who doesn’t sell OEM accessories or the car, to take the profits?

Bottom line, the personalization business is profitable no matter what industry you’re in. For the automotive industry it is a$ 32 billion business. As a dealer you should be the first to present the customer their choices for accessories.

Insignia’s Process doesn’t limit you or your customer and makes accessory shopping fun. Submit the form for a demo or call us at 888-579-4458 Ext. 1

Politics, Bumper Stickers, and Accessories?