Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital Apprenticeship Program is a six-week long paid training position, in which participants will receive valuable training, experience, and connections in the growing field of online digital marketing. At the end of the apprenticeship, and upon completion of the Google AdWords Certification exams, outstanding candidates may apply for full-time positions within the company. Under the direction of Nan Mossey, director of digital marketing, the apprentices can expect both classroom hours and real-world experience while assisting the search engine, social media, and  account services teams in their daily duties.

Potratz has held three previous rounds of the apprenticeship program, featuring four participants for each segment. Director of Human Resources, Kimberly Roselle, stated, “The response from applicants to our digital apprenticeship program has been tremendous – so much so that it allows us the opportunity to have our pick of the best of the best.”

COO and founder of Potratz, Paul Potratz endorsed the program and sees it as a benefit to both the participants and the company offering, “This is an incredible opportunity for anyone who is looking to gain experience in the powerful industry of digital marketing – not to mention it allows us the opportunity to continue to grow our team with individuals who are willing and ready to learn!”

“Over the past few months we have been able add eleven new members to our team at Potratz through our digital apprenticeship program,” said Mossey, adding “I’m excited at the prospect of what this apprenticeship program will mean for the future of our Online Marketing Department at Potratz. Knowing that our new hires are fully trained and ready to work for our clients makes our entire team more efficient and successful.”