Today, it is more important than ever to have an ongoing action plan concerning your pre-owned inventory. I'm going to share with you the differences between the dealers who consistently gets 30%+ net to gross compared to the dealer who is just breaking even? The difference is the dealer who gets 30%+ net to gross has better market knowledge, has set themselves apart from their competitors, has a very well trained staff in all areas and takes more action and has a plan for every vehicle that is taken into inventory.

I have always trained managers to pay close attention to the vehicle the day that it becomes inventory. What I mean by that is summarized in just a few short questions:

1. What is the Market Day Supply of this vehicle?

2. Is this a CORE vehicle or not? How many of these units have we sold in the past 90 days?

3. Based on questions 1 & 2 do we wholesale this vehicle today?

4. If we are to keep it what is the achievable margin and how long are we willing to hold this vehicle?

5. What is the best way to "Market" this vehicle? Ebay, Autotrader, CARS,Liner Ad,  Ect..

If you take just a few minutes every morning and look at your new inventory and ask the questions above you will then have a stronger game plan and will be able to turn your inventory much faster.

If you would like for me to take a FREE outside look at your used vehicle inventory and offer FREE advice please feel free to email me at dealerslice@gmail.com . You can also contact me directly at 419-706-5770. Happy Selling!!