Comment

Comment by Jody DeVere on February 24, 2012 at 4:42pm

Yes more women need to be involved in reviewing and suggesting marketing and advertising programming at dealerships or work with an expert on this to better position dealerships to resonate with women in their local markets.

Comment by Andrew Myers on February 22, 2012 at 4:56pm

I like the stat:

91% of women say they think Advertisers don't understand them

85% of buying decisions are made by women

*whats wrong with that picture?