Quantity vs Quality – Which is Better?

Here’s a question for you.

Which brings more value to your business, Quantity or Quality?

I know personally I have different preferences for different areas in my life.

For example, when it comes to my gadgets I want them to work, plain and simple. I want quality and I’ll do with fewer gadgets to get better ones.

But when it comes to, say, coffee or chocolate? I’m an equal opportunity imbiber. Quantity gets the nod every time. Mass quantities. I mean a lot!

With my friendships, though, I’d rather have a few really good friends that I can get to know and trust than hundreds of associates that really neither know or care a thing about me.

Which is better for your business? Would you rather have lots of one time customers or clients? Or do you think your business would be more successful if you had fewer who were dedicated to doing repeat business with you?

How about with blogging? Which do you think is more valuable in the blogs that you read? Lots of short simple posts? Or fewer posts that delve more deeply into their subjects?

Leave a comment with your ideas on this one. Let’s kick it around.

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Comment by MANNY LUNA on August 26, 2011 at 12:43pm: Hugo,you hit it out my park man! Quality to me is customer sevice! When customer service goes down, quality follows....Thank you!

Comment by Hugo Palini on August 26, 2011 at 12:12pm: In my opinion there is no a single option.

You found out that you have different preferences in different areas of your life. The same happens in business. The automotive industry was considered for many years a massive business where the possibility to survive was linked to massive volumes. There are very good examples, however, of companies whose success was based on outstanding quality rather than high volumes.

Comment by Stephanie Young on August 24, 2011 at 9:25am: I agree with Marsh. I like my information in a compact dose. Something I can quickly digest and start to apply. If I need more details, I will go do the research and dive deeper. When it comes to clients, I want both......I love the relationships I have with my repeat clients but I also enjoying the challenge of winning the trust of new clients.

Comment by MANNY LUNA on August 23, 2011 at 6:40pm: I agree with you Marsh, Quality is what I feel thats most important whether it be a blog post or a vendor product.

Thank you Sir!

Comment by Marsh Buice on August 23, 2011 at 5:59pm: Manny, as much as I love to read, I prefer to read blogs that are concise and to the point. Most of them I read when I can steal 5 minutes away from the desk so I need them to the point. The setups I'll leave to books :)