SEO author and superstar joins keynoters Billy Beane (of ‘MoneyBall’ Fame), Facebook and Google at industry’s most authoritative profit-building event for innovative dealers

SALT LAKE CITY, UT – July 2, 2012 – DrivingSales today announced that Rand Fishkin will join the keynote line-up at the fourth annual DrivingSales Executive Summit (DSES) scheduled for Sunday, October 21^st through Tuesday, October 23^rd, 2012 at the Bellagio Las Vegas. Widely considered a ‘superstar’ of SEO, Fishkin is an entrepreneur, author, and social media expert who will tap his vast experience to provide the progressive dealers attending the summit with search engine optimization and business tactics for online, and offline, success. Early Bird registration is now available through August 15^th for the 2012 DrivingSales Executive Summit Automotive Conference.

Fishkin joins an exciting line-up of high-profile keynotes including Billy Beane of ‘Moneyball’ fame, as well as an exclusive presentation from Facebook and Google, with more to be announced.

“Our summit agenda is filled with ‘superstars’ of the marketing and business world who will provide attendees with both inspiration and solid take-home tactics to help them develop their move-forward 2013 plans. No one knows more about SEO tactics than Rand Fishkin and we are proud to announce his keynote,” said DrivingSales CEO and Founder Jared Hamilton. “The complexities of Search Engine Optimization continue to present challenges to dealerships, and yet it is one of the most critical marketing tactics in a dealership’s arsenal. With Rand, not only do we have a dynamic and entertaining speaker, but someone who will be able to unravel the SEO ‘knot’ for our dealers and help them develop more successful, more competitive practices.”

An author of definitive books on SEO, Fishkin is a sought-after speaker on the topic. He has participated on panels at SES Toronto, SES San Jose and SES New York, has been invited to speak to search engineers at Google and Microsoft, and has given presentations for the United Nations, Stanford University, the Public Media Conference, NPR, and many other companies and organizations. He co-authored Art of SEO and is the author of the Beginner's Guide to Search Engine Optimization.

Fishkin is also CEO of SEO software company, SEOmoz, one of the most visible companies in the search-marketing world. Fishkin and his company have been profiled and featured at Newsweek Magazine and Seattle Times. Today, his blogs can be found on Twitter, Google+, Facebook, LinkedIn, FourSquare as well as Pinterest. Fishkin was named to Puget Sound Business Journal's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

Fishkin’s keynote is scheduled for Monday, October 22, 2012 at 9:45 am PT at the DrivingSales Executive Summit. Early Bird registration is now available through August 15^th.

For more information about the DrivingSales Executive Summit, visit: DrivingSalesExecutiveSummit.com or contact dses@drivingsales.com.  Stay tuned for DSES news as it develops on www.twitter.com/drivingsales and on facebook.com/drivingsales. Participate in the conversation with the #DSES hashtag as preparations continue throughout the year.

About DrivingSales

Founded in 2008 and dedicated to the dealer community, DrivingSales is a business intelligence and data company that delivers unbiased*, profit-building information to make automobile dealers more successful through three distinct channels: DrivingSales Data, DrivingSales University and DrivingSales Media. DrivingSales Data houses the largest database of cross-vendor, dealership performance data in the North American auto industry and provides dealerships with the most statistically accurate performance benchmarks and metrics for their marketing and technology investments. DrivingSales University is a fully interactive online university that offers advanced profit-building strategies to automotive professionals through hundreds of classes taught by world-leading experts. DrivingSales Media connects dealers to peers and information through its global media assets, including DrivingSales.com, the world’s largest automotive social network; The Dealership Innovation Guide, an industry leading quarterly publication; DrivingSales Executive Summit, the top automotive conference for progressive dealers, and DrivingSalesTV, Web TV covering everything car-dealer related. Approximately one in every three dealerships in the United States has a registered member in the DrivingSales community.

*Vendor Neutral Policy: Dedicated solely to making dealerships more profitable, while also providing benefit to automakers and the industry as a whole, DrivingSales adheres to a strict vendor neutral policy through each of its channels. This means the company only provides unbiased information, not ‘pay-to-play’ follow up services -- and never accepts payment in exchange for media coverage or lets potential advertisers dictate messaging or create bias in any of its channels.

DrivingSales Media Relations:
Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776